This project draws on a wide variety of our skills, including Branding, Web design, video, photography and event support.
In 2011, the brand was developed with a a brief to “take influence from the Olympic 2012 brand but with a link to community.”
The identity was created around the idea of a community being a collection of interconnecting elements.
The variety of shapes and colours were used to identify the different awards.
Each year we tweak how the brand is used in marketing material and at the event. In 2015 the crisp white background was replaced by a deep black to enhance the award colours.
All nominations for the awards are processed online so a simple and focused website was developed to showcase videos, images and winners from previous awards ceremonies and outline the criteria for each award.
A large portion of this project is video and photography. A short film, with voice over, is produced about each shortlisted nominee to be shown at the award ceremony (23 each year). The videos are a major part of the evening and we work with the stage manager, lighting and sound staff at Burnley Mechanics Theatre to ensure all elements work seamlessly together to create a night to remember.
As well as controlling the on screen visuals we also film the event, including the celebrity host, entertainment, meal and awards presentation. This is then edited and uploaded to youtube the next day.
The event also requires a variety of promotional and information materials producing, including: posters, flyers, invitations, stage banners, photography backdrops and event brochures.
“Creative Council make the Burnley Community Sports Awards a professional and prestigious annual event. They work tirelessly to ensure all video footage and presentations are of a high quality and are constantly looking to improve the event year on year. The team work hard to ensure that they fit in filming for over 30 nominees in a short period of time , working unsociable hours to ensure we have the best footage for the event.”