The statutory financial information in a council tax leaflet can be complex and difficult to understand. In the past the charts and graphics have been disconnected by being on separate pages and, in places, even displaying related information in different values (eg % or £).
Over the past few years we have made a move away from tables and bar charts towards a more visual interpretation of the statutory information. To simplify the data for the audience it was decided to use an infographic. This plotted the flow of money from the tax payer through to the services we provide.
The final solution was a leaflet that folded out to an A2 poster rather than a 16 page A5 document. This format also saved on printing costs.