Rounders is a big thing in Burnley and one local player, Jo Baldwin, was chosen to feature in Sport England’s This Girl Can campaign. On the back of the success of this campaign, Rounders England wished to produce a short video showcasing Jo and her team, as well as the success of rounders in Burnley.
On a rare sunny summer evening, we interviewed the team and filmed them playing on of their league matches (even convincing them to build a human pyramid). We employed the use of GoPro cameras to get up close and personal with the game, to make the audience feel like a part of the sport.
This footage was edited together to perfectly match the tempo and structure of Clean Bandit’s song Rather Be, the licence for which we procured on behalf of Rounders England.
“Thank you to you and your team for doing such a great job with the This Girl Can video. MJ was very quick to grasp exactly what we were looking for and he got it right first time. An excellent piece of work.”
Hannah and Julia, Rounders England