Festive Events – Moulin Rouge

Festive Events – Moulin Rouge

Christmas often comes early in the creative-council office. We like to plan ahead for a new event. It’s the start of a new cycle, new look for the festive offer for Burnley Mechanics for the festive party nights.

The Moulin Rouge comes to Burnley with can-can girls and live music to entertain your festive party. We had to bring some French flair and drama with a festive twist that would capture the customers imagination.

Creating a strong visual premium identity works in great partnership with the high end festive nights that Burnley Mechanics deliver for its customers. This has to work across multiple formats, brochures, adverts, banners, menus, signage, digital screens and social media.

The full package that we produced certainly exceeded the customers expectations as they sold over 75% of tickets before the end of January for the following festive season.

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Baskin Robbins – Cookie Go Cup

Baskin Robbins – Cookie Go Cup

Working with the world’s largest chain of ice cream speciality shops, Baskin Robbins UK. We were asked to pull together a limited time offer(LTO) promotion for a new product release Cookie Go Cup, that would not only be available in the high street stores but also within all the UK Cineworld concessions.

As this was a new product we had to organise a photoshoot to capture the product in the best light. To ensure we had the highest quality of image and variation that would work across a variety of posters, vouchers, table talkers, cabinet vinyls, social media assets, video and animations.

We had to ensure the LTO was still on brand with the core look and feel of the Baskin Robbins brand. So this meant the strong use of product photography and bespoke illustration that gives the product some additional fun and uniqueness. We produced three variations in product that would then give the variety across the digital media we produced, matching the strap line of ‘variety in a cup’.

This product was a real hit both in the high street stores and across the Cineworld group with customers really getting onboard with it and the cookie go cups being a great success.

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Baskin Robbins Seasonal campaigns

Baskin Robbins Seasonal campaigns

We have worked along side Baskin Robbins UK in producing various campaigns. Summer campaign using a pop art graphic style with a summer feel to promote the new Sherbet Shake along with various other items. The Winter campaign rightly so was all about those hot treats to make you feel warm from the inside out.

Across both campaigns we have a large printed element to fulfil that needs to be instore ahead of schedule. This ensures that stores can brief their teams ahead of the launch etc and get additional buy in by having an exciting campaign to push.

The pop art style was a perfect fit with the summer campaign as it was bright and eye catching across all the formats we designed for. The winter campaign ran either side of Christmas so couldn’t be to focussed on that so kept the winter theme in mind and created a bespoke snowflake window poster that would be in the store  windows highlighting the buy one get one for £1 on the hot treats.

Two very successful campaigns that increased footfall, spend and secondary spend with the use of vouchers. Showing that the use of cohesive and joined up well thought out design has longevity and can still look fresh over the period the campaign lasts.

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Baskin Robbins Menus

Baskin Robbins Menus

Working with the world’s largest chain of ice cream speciality shops, Baskin Robbins UK. We were asked to take a look at there current menu board design and see what we could do.

All the high street store sites offer a slightly different structure to one another, so it’s not a case of one size fits all. Bespoke menus per store had to be created after getting the fundamentals in place, for the new look and feel that was product based still with consistent and clear products..

This isn’t just your typical print menu job either as some stores have digital menu boards, so we pushed the envelope slightly for those stores and gave them digital boards that had subtle little animated elements that brought the menus to life.

We had some great positive feedback from one of the stores whilst visiting to do a photoshoot for the upcoming Cookie Go Cup offer.

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Baskin Robbins Flavour of the month

Baskin Robbins Flavour of the month

Working with the world’s largest chain of ice cream speciality shops, Baskin Robbins UK. We produce the artwork quarterly for new Flavour of the Month, that is available in Baskin Robbins high street stores, Millies Cookies and also within all the UK Cineworld concessions.

As these new products launch and are on for a limited time its’ important that the artwork is in unison with that of the global brand.

Artworking these new flavours isn’t all we do but co-ordinating a complex distribution and fulfilment is all part of the service aswel, ensuring each store receives the correct printed items to ensure they can promote the correct product at the right time.

Bringing out these new flavours for a limited time every month truly creates a fresh and exciting appeal to the existing and new customer base and we are very happy to be apart of this process bringing the new flavours to life inshore with the printed and digital assets we supply.

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Bistro 197

Bistro 197

Burnley Leisure went into partnership with Bistro 197 to offer the catering side to complete the Golf offer at Towneley Golf Course. We were asked to create a new brand that reflected the quality of the food and the unique location of the bistro on a golf course.

We created a multi tier brand where there 197 sits at the top and below this its possible to switch out specifics to either identify the location if on advertising outside the bistro or the type of food/drink menus etc dependant on the product. This would be applied to everything from bespoke acrylic signage, advertising, menus, promotions, banners and digital media.

Why don’t you take the opportunity to see what the food tastes like and book a table and drink in the branding whilst your there and see for yourself how it all comes together. Remember its a popular place to dine at so get your booking in early.

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