Soup in a Bag – Concepts

Soup in a Bag – Concepts

We were asked to produce ideas and visuals for a scheme to encourage residents to eat more healthy food. The scheme worked around the idea of Soup in a Bag, in which you get a free bag containing recipe and all the ingredients you would need to make a taste soup at home. With a target audience of children we developed ideas for characters, including: Soup O’ Heros and their arch-enemies (vegetables with unique superpowers), Quinn the eskimo (an eskimo who eats soup to keep warm in the arctic tundra) and Baggy and the Bags (a collection of bags with different characteristics, along the lines of The Shoe People, or The Poddington Peas).

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