Baskin Robbins – Cookie Go Cup

Baskin Robbins – Cookie Go Cup

Working with the world’s largest chain of ice cream speciality shops, Baskin Robbins UK. We were asked to pull together a limited time offer(LTO) promotion for a new product release Cookie Go Cup, that would not only be available in the high street stores but also within all the UK Cineworld concessions.

As this was a new product we had to organise a photoshoot to capture the product in the best light. To ensure we had the highest quality of image and variation that would work across a variety of posters, vouchers, table talkers, cabinet vinyls, social media assets, video and animations.

We had to ensure the LTO was still on brand with the core look and feel of the Baskin Robbins brand. So this meant the strong use of product photography and bespoke illustration that gives the product some additional fun and uniqueness. We produced three variations in product that would then give the variety across the digital media we produced, matching the strap line of ‘variety in a cup’.

This product was a real hit both in the high street stores and across the Cineworld group with customers really getting onboard with it and the cookie go cups being a great success.

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