Finding an identity for a place, be it a town, a village, a street, or an entire borough is a real challenge. It takes a deep knowledge of the subject matter and a trusting relationship with the client. Far more than logo design, place branding produces an ethos, a language, and an attitude that we use to communicate values and history to customers and stake holders of that place.
It is vital that all involved are on-board with the key messages of a place brand. The ‘sell’ is communicated by all involved, not merely by the visual assets that we produce as part of the brand.